National championship at Notre Dame. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. His most notable commercial? Who knows how much money there is in swimming alone? All he did was win. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. That's due to the Brady mentality that began in Portland back in 1982. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. JOIN AD METER:Vote on this year's Super Bowl ads, WATCH:See the Super Bowl commercials in the order they aired. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. WebArmani suit: $1,000. But because, like Montana's 16-year career, the 30+ year-old GS&P's "career" has also included endless, highlight reel-level work like "Got Milk? After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998. Hes a charismatic person, has a terrific presence, and the camera loves him. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. Four Super Bowl titles. Gordon has contracts with some really big fish, which is why he's paid so handsomely. Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? Or Marc Ecko tagging Air Force One. "It's like one-take bake. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. "The insurance industry has proven to be a real backbone of the sports advertising marketplace," he added. EDO used this example: "For State Farm, when Aaron Rodgers and Patrick Mahomes are featured in the ads during a game they're playing in, there's a huge boost in excess performance on a per person basis of people searching for State Farm. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. And then there is Joe Namath selling pantyhose. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. So if you hear about a great gastroenterologist in New York City and she isnt in your Advantage plans network, your insurance may not cover your visit. Griffin has been one of the most visible athlete in advertising over the past 12 months. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. A bit of a darkhorse candidate, admittedly. Mayne wanted to know how to describe Smith's speed, and it took him a second to figure out the answer. Touchdown for tech? There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Nonetheless, there is a popular belief that consumers trust the celebrities they admire. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. And like Brady, the unwavering standards of the Portland mothership has, by osmosis, made its "teammates"global officessuperstars by association. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Be warned, these are butt fumble bad. Lets be real and acknowledge that NFL players are stars because they can play football, not act. He kicked conventional training and recovery to the curb and created the TB12 Method and brand, based on the heretofore ignored concept of muscle pliability, which will keep him playing at a high level well past when human males are supposed to. Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday. Mayfield's new challenge: Beating Mahomes and the Chiefs this weekend and helping Progressive tackle State Farm in the process. Co-founder Pat Fallon was the son of a Staubach-esque war hero. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Hes not everybodys favorite. He even won a Super Bowl as a general manager with the guy who's No. Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. The browser you are using is no longer supported on this site. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. Football nerd, is more like it. The track record and respect are lasting. Here are the top ten NFL commercials involving current NFL players today. A little game to kick off the NFL's 100th season. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. No hard feelings if you don't. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. This guy just doesn't get the respect he deserves. Woods has also appeared in commercials for ESPN. All other NFL-related trademarks are trademarks of the National Football League. Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. Think that's an insult to now mid-50s Alex and the gang in Boulder? Not so much college ball. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. He brings the same awareness off the field, especially at the ESPN studio. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. Steve Israel for the Times Herald-Record. A Division of NBCUniversal. Your California Privacy Rights/Privacy Policy. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. His recent commercial for Turkish Airlines, which co-starred Barcelona superstar Lionel Messi, is one of the more creative and charming athlete commercials we've seen in awhile. Marshawn Lynch eyes a giant cake and slyly leans in to swipe a taste when he accidentally knocks a golden football fromatop the many-tiered confection. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. Its about how you come back from a bad play or the hardest year ever. Share them in the comments below. NFL footage NFL Productions LLC. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Any one of them could be another Manning passing record. Seriously. Clay Matthews and Richard Sherman are two other defensive superstars who can add pitchman to their resumes with national spots for Campbells Chunky soup and Fathead. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. Why do marketers love to play the fame card in their advertisements? Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Got a confidential news tip? He's the only NFL player the firm uses in its sports marketing campaigns. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Medicare.govand 1-800-Medicare provide a wealth of information. And Mahomes is racking up newer deals as his spotlight continues to grow. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. Its a good question, as the effectiveness of such ads is hardly conclusive. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." Double threat, just like Young. As for those meals and money Joe Willie is pitching? Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. Flacco has a reputation for lacking personality and for being a bit wooden. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Patrick Mahomes #15 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. The best in creativity delivered to your inbox every morning. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. The cast included 19 Hall of Famers at filming --and that bumped up to 21 by the time the ad aired, thanks to the additions of Ed Reed and Tony Gonzalez. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. That's partly why I'm much more of an NFL guy. Questions remain about Bogusky's return: Will CP+B morph back into the powerhouse Favre-era Packers (the first NFL QB to pass for 500 touchdowns and 70,000 yards)? The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. Check out our FAQ Page. It's probably because Orton retired without saying a word to anybody. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. We've received your submission. Nope. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. I grew up, and remain, a diehard New England Patriots fan. Soft-spoken. Why? Scott Rosner, sports management program professor at Columbia University, called it a "watershed" moment for insurance firms advertising in sports. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. He trails only LeBron James, Kobe Bryant and Derrick Rose in overall earnings from endorsements. Not much of a surprise considering he's the face of the NHLeven if you hate him. Cameras must show field goal attempts, so Allstate won. Once verified, the information you provide will be displayed on our site. Who would've known "Beast Mode" had an affinity for fried dumplings. Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. What would that look like? Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. She provided much information for this column. Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Joe Cool is selling cold ones. With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials In the past he's appeared in commercials for Converse and T-Mobile as well. And theyve done it for long sustained drives, much like they do during a game. 3 on this list. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. Follow @blamberr. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Honorable mention goes to Ray Lewis and his work with Old Spice. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. It's simple: Old Spice deodorant. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. Didn't he do 10 spots for Papa John's in the past year alone? As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. J.J. Watt is becoming the next Peyton Manning. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. People forget that in 2009, Favre threw 33 touchdowns and only 7 interceptions. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. Ill just leave this here for you: Quarterbacks have been the dominant pitchmen on national campaigns. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. that melds the Wieden and Brady mindset: "You've got to approach every year like it's the first." Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. The NFL's Super Bowl commercial was a banquet-hall brawl crammed with cameos by so many of the games biggest stars that it called to mind the cameo-crazy 1963 film, "Its a Mad, Mad, Mad, Mad World.". Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. They were among the all-time greats, and like Marino, I'll miss seeing them doing their thing. Buyer beware, says Erinn Braun, Orange County Office for the Agings Health Insurance Counseling andAssistance Program coordinator. But his visibility in advertising increased dramatically in 2012. Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). For help selecting the right Medicare plan for you, contact your countys Office of the Aging. Or, in the case of two very high-profile golfers, make 25 times their annual tour earnings. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Check out our FAQ Page. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. Tony Stewart is actually one of NASCAR's highest earners in terms of pure salary, but he lags behind the top-earning drivers slightly in terms of endorsement earnings. Model of consistencyentire 17-year career with same team, the Miami Dolphins. There is Sign up for free newsletters and get more CNBC delivered to your inbox. Or Puma "After Hours Athlete." Have questions about this ad or our catalog? Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. The best NFL Former NFL players tackle many different fields, like "Good Morning America" host So, Favre would be: Like Favre, CP+B started in the south (Miami). Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. This one's pretty simple. 2023 CNBC LLC. Rodgers earns $9 million in endorsements, according to Forbes. She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Have you seen the latest PCH TV commercials starring Terry Bradshaw? But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. 1 overall out of Stanford, the Colts sucked. At the age of 40, which is ancient for anyone not named Tom Brady. An unfortunate incident for sure, but at least his bank account wasn't dented. His "discount double-check" commercials have proved especially popular. Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. One-take bake. I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." Ads from State Farm and Progressive are some of the more notable spots. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard.